5 Steps for Planning a Successful Rodan+Fields Party Online
Fun at 41!
Only 1 week until my 41st birthday! With fresh goals and a winning mindset, I’m ready to start this year off with a bang. Monthly I schedule some sort of event either local or online to invite, engage and entertain prospective costumers, consultants and connectors. With Rodan+Fields being an online storefront, this January I wanted to feature a Facebook or Snapchat virtual party. Here are my top 5 suggestions on how to plan and host your own virtual event.
Step 1: Scheduling
What is your style are you a planner or are you spontaneous? Me? I’m a planner. Events on my calendar are scheduled a couple weeks out to give me plenty of time to draft my posts, consider my live videos and invite people to the party. The more I plan the better my attendance, fluid party posts and involvement. Once I have scheduled my party, it’s time to create an invitation. One of my favorite apps for creating simple invites is WordSwag. Here you choose your theme, add the words and play with the style until you get an invitation you like. Finally create the Facebook or Snapchat online party and get prepare or the Step 2.
Step 2: Invitation and Wording
My first recommendation: Be authentic to yourself. My second: don’t add people without without a personal request. When I first started out with Rodan+Fields I, like many others, used “word vomit” to invite and engage potential consultants and customers. Funny enough, I hardly had any responses as most of my queries were ignored. Now, I try for a personal approach. Each invite is personally addressed to the recipient (not: hey girl). I type each invite separate (not copy and paste) and it’s short. Here is an example of my language:
“Rose, I’m having an online birthday bash for Rodan+Fields with product information and drawings for free samples. Would you like an invite?”
That’s it! Some ignore, others say no thanks but many say “Yes!” Even if they are current preferred customers or other consultants, invite and welcome them. Not only does it help to have support but you already know they love the products.
Step 3: Plan Your Posts
Schedule and plan your event carefully. My event is going to be over a 24 hour period. During the day I’ll have a few live videos, I’ll highlighting how I blend Rodan+Fields into my daily life and feature some of my favorite products. This event I’m planning four to five videos and I’m keeping them short. Between the video I’ll post before and afters and informative posts (including mine and my husbands). I’m trying to limit them to only 10 posts. For my Birthday Bash, I have asked a couple “guest” speakers to pop on and chat about their favorite Rodan+Fields products and their personal journey. Finally, that evening I am planning a local birthday bash to conclude the event and show the joy and fun of being a consultant.
Step 4: Keep them Engaged
Who doesn’t love free products and gifts? In stock I have a couple “Active Hydration” samples our lovely “Give it a Glow” sample packs and some amazing essential products. Additionally, I picked up small gift cards from Amazon, Panera and Starbucks. For the grand prize I’m putting together a winter survival goodie basket with a sample of Active Hydration, a few lip serums, a sample of the every popular Microdermabrasion Paste and a Sunless Tanner. Guest can win one of these goodies just by clicking attending. While other guests will have a chance to participate within the party by engaging through comments and likes.
Step 5: Follow Up
Did people participate with comments? Did you have have anyone take the Solution’s Tool? Follow up and set a time to meet for coffee, chat over the phone or personal message. Ask them how you can help or what piqued their interest. Focus on their needs and wants and see how you can best support them in their goals.
Do these 5 steps sounds easy and doable? Is something you would like to try? Are you considering if Rodan+Fields would be a good fit for you? I’m here to tell you, Rodan+Field has amazing projects, an incredible supportive team and an excellent business plan. On the horizon there is excitement and more to come as this innovative company always exceeds my expectations! Please reach out, I sure love my journey and I’d love to help you achieve your goals!